It does not cannibalize Crunchit
Blueprint tells a shop what's wrong. Crunchit does the work. Every lead you turn down today is worth $0 — this makes it worth $2,400 a year instead.
The whole thing in one page
A machine that finds body shops with money problems, proves it in writing, and puts them in front of you.
It runs on public records — no purchased lists. Every shop in America gets scored before anyone talks to them. The ones with real, provable problems get a report with their own numbers in it. You only ever see the ones who raise a hand.
What the engine did last 30 days · illustrative
1,284 shops scored
412 met the bar and got a report. 38 replied. 9 became Blueprint
subscribers at $199/mo. 2 applied for a Crunchit slot.
01
Scan
Public records surface shops with a live problem — a hail hit, a building purchase, a listing, a hiring spike.
02
Price it
The engine derives real dollar figures per shop before anyone has spoken to them.
03
Send
Not an invitation — a half-finished report with their own numbers already in it.
04
They finish it
Three questions or a photo of a P&L turns estimates into the full teardown.
05
You pick
Blueprint at $199/mo, or a Crunchit slot. Everyone else stays warm and keeps paying.
It costs nothing to run dry
Public data, no list purchases, no ad spend. The only real input is your name on the report, and 48 hours of your reading time a week.
It gets better as it runs
Every teardown adds a shop to the benchmark panel. After 200 shops, the percentile ranks are something nobody else in collision can quote.
Click through the tabs above in order. Each one is the real screen, running on demo data. Nothing here needs a login and nothing sends a live email.
Next — where the shops come from
Step 01 · Scan
Eight public sources, cross-referenced into a shop with a reason to talk.
A static list of 40,000 shops burns out. Events regenerate it forever. The scanner watches for the moments when a shop's financial pain becomes real and dated — then ranks by how ready they are to answer.
Hail is the sleeper. NOAA storm data is free and public. A shop hit by hail is about to front parts and 1099 tech labor while the carrier money lands 45–60 days later. Nobody else works this trigger.
No shops surfaced yet. Run the scan.
Click any shop above, then continue
Step 02 · Price it
Nine detectors run against one shop. Three of them work with zero cooperation.
Green lines come from public records alone — those are the ones we may put in a cold email. Amber needs three questions. Grey needs their books. The same engine writes all three, so outreach and product improve together.
Shop
—Total hidden damage found
—Recurring, per year
—One-time cash & tax
—Provable before contact
The confidence tiers are enforced in code, not in a style guide. A stranger can only ever be told a green line. That rule is what keeps a cold email from making a claim we can't source — and it's why nobody has to remember it at eleven at night.
The finished article is a printable report with the shop's name on it, benchmark bars against their bay class, and the three tracks on the last page.
this is what the shop receives
Next — how it reaches them
Step 03 · Send
Never an invitation. Always work already done.
The highlighted values below are filled by the same engine from step two. No spammer does this much work per prospect, which is exactly why it lands — and why the complaint rate stays low enough to keep sending.
Preview for
switch shops — the letter rewrites itself
Cold means email and paper only. No cold texting — that's $500–$1,500 a message under the TCPA. Texting only starts after a shop texts us first, which is exactly how the P&L photo arrives.
The sequence
Deliverability governor
Sending domains are disposable. crunchitfs.com is never used — if a domain burns, your client email is untouched. The governor takes capacity away before a provider does.
Next — what they can buy
Step 04 · The product they buy
Blueprint is the teardown, re-run every month, with a scoreboard attached.
This is the part that turns a lead you'd otherwise throw away into $2,388 a year. It is not a cheap version of Crunchit — it's a different product, and the line between them is what protects your pricing.
WHAT
The same nine detectors, monthly
Their score is just the teardown re-run. "Your score moved" means we re-scored the nine detectors and something actually changed.
WHY THEY PAY
Benchmarks nobody else can quote
Percentile ranks against shops with the same bay count. Their CPA can't produce this — they only ever see one shop's books.
WHAT IT COSTS YOU
Effectively nothing
The engine already scores every shop. Blueprint is a login and one group call a month. No one touches their books.
Teardown score
61
Still on the table
$356,000
What moved this month
Where they sit vs. their bay class
Monday, 7:04am
Crunchit
Free to send, lands every week, and re-engages a shop you already paid nothing to acquire. One week the number gets bad enough that they call you.
The fix list — ranked by what it's worth, not by how hard it is
The line that protects Crunchit
Blueprint never touches the books. It doesn't categorize a transaction, chase a credit, or file anything. The moment it does, it becomes a $199 substitute for a $3,500 service and the pricing collapses.
Your shops already sell this exact distinction. Every one of them knows why the guy who bought a dent puller online isn't the same customer as the guy who dropped the car off. Nobody needs the tiering explained to them.
And it's a farm system that pays you to run it.
Summit crossed $4.4M in July, which trips the Crunchit threshold —
see the flag in "what moved." They've now spent six months watching their
own numbers with your name on the report. That's the easiest sale in the
business, and they paid you $1,194 to sit in the pipeline until they were
ready.
Next — what lands on your desk
Step 05 · Your screen
The only screen you actually have to look at.
Everything upstream runs without you. This is where it surfaces: who signed up, who replied, who wants Blueprint, and who is asking about a Crunchit slot — sorted so the biggest opportunity is never buried.
—In the funnel
—Teardowns completed
—Blueprint subscribers
—Crunchit applicants
| Shop | Triggers | Stage | Found | Size |
|---|
Live activity
Triage rule of thumb. Over $4M and owns the building → you. $1.5–4M and engaged → Blueprint, revisit in two quarters. Hail-triggered with a cash problem → you, this week — timing beats size. Listed for sale → you, highest ticket in the business.
Last one — what it's worth
Step 06 · The economics
The point isn't the software. It's that rejection starts paying.
Drag the inputs. These are conservative defaults — a 12% reply rate on a pre-computed report and a 25% Blueprint conversion off the leads you don't take as clients.
Replies per month—
New Crunchit clients / mo @ $3,500—
New Blueprint seats / mo @ $199—
Blueprint MRR after 12 months—
Crunchit MRR added in year one—
New recurring revenue, month 12—
A
Blueprint is a farm system that pays you to run it
Normally nurturing a lead costs money. Here they pay to sit in the pipeline watching their own bad numbers every Monday. The ones who get scared or get bigger convert — and it's the easiest sale in the business.
B
Client selection stops being a guess
You can see who implements, whose score improves, who's growing — before you ever pitch. That's a better filter than a first meeting.
C
The benchmark panel is the moat
Every teardown adds a shop. Percentile ranks against a real panel are something no CPA can quote, because they only ever see one shop's books.
What's real and what isn't in this demo. The detectors, the
confidence tiers, the sequence, and the deliverability governor are all
implemented — the Python is in teardown/engine/ and
teardown/outreach/. The shops, the feed, and the counters on
this page are invented so you can click through it. Nothing here sends mail.
Start over